October Seasonal Campaign
Fall & Halloween Digital Activation

October marks the shift into autumn, a time for cozy evenings and home-cooked comfort. Under the central theme "Take it easy. Because it’s easy," this campaign was designed to capture the essence of the season, encouraging customers to minimize effort and maximize comfort.

I worked on every stage of the project, from the initial concept phase to on-set art direction during the product photoshoot, and finally to the final visual design.

To keep the campaign dynamic, we developed a dual visual strategy featuring two distinct motifs:

The Fall Edit: Focused on hearty seasonal products and comforting soups, using warm, inviting visuals to evoke a cozy ambiance.

The Halloween Edit: Showcased festive sweets and treats, shifting the art direction to feature playful imagery that celebrated the spooky spirit of the holiday.

Key Deliverables:
Digital Campaign Rollout: A cohesive suite of assets distributed across social media, email newsletters (CRM), and in-app banners.

Role:
Art Direction, Concept & Visual Design

Team:
Allison Cheng

Scope:
Digital Campaign, Product Photography,
Social Media, CRM, In-App

Context:
Flink SE