A 360° Launch Campaign
Brand Awareness for Delivery Hero Austria

Original media - Gewista

As part of the design team at mjam (Delivery Hero), I helped launch a 360° campaign to introduce mjam Market to the city of Vienna. The goal was to build brand awareness and promote the app’s new grocery delivery feature under the central concept: "Ganz Wien sagt mjam zu Lebensmitteln" (All of Vienna says mjam to groceries).

Working from the ground up over a one-month timeline, I was the Lead Designer, collaborating closely with the Art Director to establish the visual direction. The campaign scaled across the entire city, with its centerpiece being a full Station Domination at Stephansplatz, the busiest transit hub in the heart of Vienna. I was responsible for the end-to-end development of all campaign assets, including:

Stephansplatz Station Dominations: A comprehensive visual takeover of one of Vienna’s most iconic locations.
OOH & Transit: Design for city-wide billboards and full tram wraps.
Motion Design: Created animations for digital City Light panels across the city.

Role:
Lead Designer

Art Director:
Paula Carbonell 

Designed at mjam (Delivery Hero Austria)