As Primeiras Mãos

Two designers. Two visual systems.

As Primeiras Mãos (First Hands) is an exploration of moving thoughts from a scrollable screen to a tactile object. This book is a curated collection of Facebook posts by Marcos Cruz, a former journalist at Diário de Notícias, co-founder of the fanzines 'Vómito and Camaleão', and current copy editor at Casa da Música.

Marcos found on Facebook a way to write whatever he felt like, using the platform to clear his mind. In a world obsessed with personas, this project embraces the incoherent and the shifting. It is a visual interpretation of raw thoughts, finding beauty in the middle ground between intellectual rigor and unfiltered impulse.

 

 

Role
Art Direction · Editorial Design

Scope
Editorial design, Grid systems, Experimental layouts
Print production and binding exploration

Team 
Ana Silva

 

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Selected Works

HelloFresh — Back-to-SchoolAdvertising & Campaigns
CCC — Wayfinding & SignageWayfinding & Signage
Flink — Seasonal CampaignAdvertising & Campaigns
360° Launch CampaignAdvertising & Campaigns
HelloFresh - Take Back Dinnertime!Advertising & Campaigns
Flink — Recipe FeatureAdvertising & Campaigns
— ismoEditorial
Motion for Social & Digital AdsAdvertising & Campaigns
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