Recipe Feature Launch

To support the launch of the new Recipe Feature within the Flink App, I was tasked with developing a comprehensive visual system. 
The goal was to translate the feature's utility into engaging marketing 
assets that would drive user adoption across multiple European markets.

Role
Concept · Visual Design · CRM System · Localisation

Context
Flink SE

Rather than treating the launch as a conventional feature announcement, I reframed the communication around the user journey: 1. Choose a recipe; 2. Get the ingredients; 3. Start cooking. The visual system made the feature's utility visible before asking users to engage with it. I developed the concept and full CRM rollout, adapting the system for Germany, Austria, the Netherlands, and France.

- +12% Feature performance & user engagement
- 4 European markets