Seasonal Campaign
Fall & Halloween

Making convenience feel like comfort.

For Flink's Autumn activation, the challenge was to create an image that conveyed convenience without compromising the brand’s identity. The core of the campaign was based on the tagline “Take it easy,” taking advantage of the seasonality of the brand by positioning Flink as something that makes things easier while maintaining the traditions of food and home.
There were two visual worlds of the campaign, allowing it to play both in comfortable and more playful directions:
The Fall Edit - Comfort was achieved through seasonal food and soup visuals;
The Halloween Edit - Playfulness was achieved through festive sweets visuals.

Role
Concept · Visual Design

Channels
Social · CRM · In-app

Team
Allison Cheng

Context
Flink SE