mjam Market
360° Launch Campaign
Making a new grocery service part of the city
mjam was launching its grocery delivery service in Vienna with one objective: make the new offer visible across the city and connect it to a simple proposition — Ganz Wien sagt mjam zu Lebensmitteln.
Working with the Art Director, I led the visual execution from concept development through final production.
The campaign expanded from digital into the physical city, with a full station takeover at Stephansplatz as its centrepiece.
Role
Lead Designer
Art director
Paula Carbonell
Context
Delivery Hero Austria
Timeline
1 month
Channels
OOH · Transit · Digital · Motion
OOH - City-wide billboards and transit placements.
Station Domination - A comprehensive takeover of Stephansplatz.
Motion - Animated City Light panels designed for high-traffic environments.
Selected Works
