Versus — Paula Scher

Two designers. Two visual systems.

Versus is an editorial design project exploring opposition through form and narrative. Through two antagonistic characters, the project translates typographic rules, layout systems, and material form into a reflection on the boundaries between convention and experimentation in book design.

 

 

Role
Editorial Designer

Scope
Concept development, research, typography, layout systems, editorial artefacts, print production

Skills & Focus Areas
Editorial design, grid systems, experimental layouts, print production and binding exploration

 

Versus Paula – 2

 

This volume explores editorial design through structure, hierarchy, and restraint. Inspired by Irma Boom’s practice, it follows classical book design principles, using typographic discipline and material precision to construct a controlled and coherent narrative system.

Versus Paula – 3
Versus Paula – 4
Versus Paula – 5
Versus Paula – 7
Gif_Paula

Versus — Irma Boom →

Selected Works

HelloFresh — Back-to-SchoolAdvertising & Campaigns
CCC — Wayfinding & SignageWayfinding & Signage
Flink — Seasonal CampaignAdvertising & Campaigns
360° Launch CampaignAdvertising & Campaigns
HelloFresh - Take Back Dinnertime!Advertising & Campaigns
Flink — Recipe FeatureAdvertising & Campaigns
— ismoEditorial
Motion for Social & Digital AdsAdvertising & Campaigns
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