HelloFresh — H1 Peak
Take Back Dinnertime!

HelloFresh’s H1 Peak campaign introduced a new global platform around reclaiming dinnertime. I helped develop and scale its visual system across markets, adapting the campaign into localized, product-led communications and digital assets.

Role
Digital & Brand Designer

Scope
Campaign Design · Digital Design · DPA · Static & Motion
Paid Social · App · Organic · UAC

The campaign platform focused on reclaiming the time, ease and connection around weeknight dinners. I translated the creative direction into digital executions across formats, adapting the campaign for different placements while maintaining a consistent visual language.

H1 Product Drops
Alongside the overarching campaign, H1 Peak introduced a series of Product Drops focused on key improvements to the HelloFresh experience.

Within the Product Drops system, I translated the Variety proposition across multiple digital formats, adapting composition, hierarchy and messaging while maintaining the visual language of the campaign.

To accelerate internal review, I used AI-assisted mockups to visualise the campaign in realistic social environments before production. The prototypes helped communicate the intended experience to stakeholders and speed up creative alignment.